Abstract

The intent of this theoretical paper is to suggest solution to the much needed balance in global information flow through indigenous communication system. Evidently, at the root of the call for New World Information and Communication Order (NWICO) is the imbalance in the flow of global news and information, which appears either in quantitative or qualitative forms. Having established the relevance of the NWICO debate up till present, this paper sues for the end of blames and buck passing by countries the Third World. There is a tone of expectation and dependence associated with the NWICO demands which place the developing nations in bad light. Rather than waiting for the developed societies to end the information imbalance, a smart solution is for the developing nations to look inwards, shun dependence and evolve indigenous solutions which will give them a serious outlook in the discourse global information agenda. The indigenous communication system and its unique media present a unique opportunity of bridging this global information gap without dependence which furthers the information imbalance.

Key Words: Global Information Flow, Indigenous Communication, Global News Imbalance, NWICO

^JCMR Journal of Communication and Media Research, Vol. 14, No. 1, Special Issue 2, June 2022, pp. 107-114

© Association of Media and Communication Researchers of Nigeria (AMCRON).

About the authors

*Chukwuebuka A. Ifeanyichukwu is of the Department of Mass Communication, Madonna University, Okija Campus, Okija, Anambra State, Nigeria

*Oluchukwu A. Nwafor Ph.D., is of the Department of Mass Communication, Madonna University, Okija Campus, Okija, Anambra State, Nigeria

Article Citation

Ifenyichukwu, C. A. & Nwafor, O. A. (2022). A chance for balance: Advancing indigenous communication system as solution to global information imbalance. Journal of Communication and Media Research, 14 (1, SP. 2): 107-114.

Full Article

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