Free versus Fee: The Freemium Factor in Nigeria’s Newspapers’ Contents on the Web
Abstract In view of the perpetual search for a new and sustainable online business models for the newspapers after several faile...
RESCALING BRAND EQUITY AMONG CONSUMER GOODS - IMPLICATIONS FOR PRODUCERS
Abstract Brand equity provides insight into the depth of the product and how the consumers appreciate them. Equity has been used...
ADVERTISING FOOD TO CHILDREN - IMPLICATIONS FOR MARKETING COMMUNICATIONS AND PUBLIC POLICIES IN NIGERIA
Abstract This study investigates the extent to which advertising messages directed at children promote either foreign or locally...
FACTORS THAT INFLUENCE RECALL OF TELEVISION ADVERTISEMENTS AMONG VIEWERS IN IBADAN, NIGERIA
Abstract Recall plays a vital role in advertising effectiveness. Television advertising memorability has however become quite c...
CONSISTENCY AND SIGNIFICANCE OF GLO-MOBILE SMS NEWS DISSEMINATION IN NIGERIA
Abstract ...
OBJECTIVITY AND SOCIAL RESPONSIBILITY IN CONFLICT REPORTING
Abstract Against the somewhat challenging background of a journalist being objective and at the same time socially responsible ...
STYLISTIC ANALYSIS OF SELECTED CLIMATE CHANGE REPORTS IN A NIGERIAN DAILY NEWSPAPER
Abstract This study stylistically analysed a Nigerian daily newspaper coverage of climate change issues. Climate change is one o...
MASS MEDIA AND SOCIAL CHANGE - A DISCOURSE OF THE 2014 EKITI STATE GOVERNORSHIP ELECTION IN NIGERIA
Abstract Every society aims at change, a change from a condition considered undesirable to a better one for the citizenry. ...
ASSESSMENT OF NEWSPAPER COVERAGE OF THE 2013 SIX-MONTH STRIKE BY ACADEMIC STAFF UNION OF NIGERIAN UNIVERSITIES
Abstract This study sought to determine the frequency with which The Punch, The Nation and Nigerian Tribune newspapers reported ...
SOCIETAL VIOLENCE - FRAMING OF THE 2011 CHRISTMAS DAY BOMBING IN NIGERIA BY THE DAILY TRUST AND GUARDIAN NEWSPAPERS
Abstract The mass media in Nigeria are viewed as aligning with political, ethnic and regional divides, reflected in the split, u...
NIGERIAN NEWSPAPERS COVERAGE AND FRAMING OF 2010 JUBILEE DAY BOMB BLAST IN ABUJA
Abstract This study investigated the coverage of terrorism in Nigerian newspapers with particular reference to the October 1st 2...
ADVANCEMENT ON AGENDA SETTING THEORY - INTER RELATIONSHIP WITH PRIMING AND FRAMING, AND PROPER APPLICATION IN COMMUNICATION RESEARCH
Abstract Like many other fields of studies, communication research and scholarship thrive largely on various theories. This make...
PERCEPTION OF THE SEXUAL CONTENT OF NIGERIAN HOME VIDEOS BY UNDERGRADUATES OF A CHRISTIAN AND A MUSLIM UNIVERSITY IN NIGERIA
Abstract The high increase in the production of Nigerian home videos especially the ones that have sexual contents have led a nu...
KNOWLEDGE, ATTITUDE AND SOURCES OF INFORMATION AMONG HIV POSITIVE PATIENTS AT A FEDERAL MEDICAL CENTRE IN NIGERIA
Abstract Globally, Nigeria has the second largest prevalence of HIVAIDS in the world. However, limited studies have focused atte...
TRADITIONAL LEGISLATIVE LANGUAGES AND TRAVESTY OF EFFECTIVE COMMUNICATION IN NIGERIAN TAX LAWS
Abstract Tax is a product of statute that encapsulates a wide range of fiscal initiatives and policies of government. To combine...
WHICH FORM OF WORD-OF-MOUTH IS MORE IMPORTANT TO ONLINE SHOPPERS. A COMPARATIVE STUDY OF WOM USE BETWEEN GENERAL POPULATION AND COLLEGE STUDENTS
Abstract Although electronic word-of-mouth communication has attracted more and more attention, much research has been conducted...
ASSESSMENT OF THE IMPACT OF COMMUNICATION ENVIRONMENT AND JOB CHARACTERISTICS ON ORGANIZATIONAL COMMITMENT
Abstract A member’s feeling of commitment towards their organization remains an important topic of inquiry in communicatio...
EMERGING ISSUES IN BROADCAST REGULATION AND CONVERGENCE IN NIGERIA - AN INSIDER’S COMMENTARY
Abstract With digitization, various platforms of broadcast and telecommunication are coming together to provide the same service...
PROMOTION OF ALTERNATIVE DISPUTE RESOLUTION ON ELECTRONIC MEDIA - THE EXAMPLE OF SO DAA BEE PROGRAMME ON BCOS, IBADAN, NIGERIA
Abstract &...
POTENTIALS OF SOCIAL MEDIA FOR HIV/AIDS CAMPAIGN AMONG NIGERIAN YOUTHS
Abstract Youths constitute a vibrant, critical resource input in the development process of any nation. It is, therefore, impera...
ENTERTAINMENT-EDUCATION AND BEHAVIOUR CHANGE - AN EXPOSITION OF THEORIES AND MODELS APPLIED IN A STUDY ON IMPACT ASSESSMENT OF A POLIO DOCUMENTARY FILM IN NORTHERN NIGERIA
Abstract The application of entertainment-education (E-E) to promote social, health and development oriented goals have increase...
HEALTH COMMUNICATION RESEARCH - TRACKING RESEARCH TRENDS IN THE JOURNAL OF COMMUNICATION AND MEDIA RESEARCH
Abstract Since coming into existence over four decades ago, the field of health communication research has experienced significa...
ETHICS IN NEW MEDIA AND POLITICAL COMMUNICATION - A CRITICAL ANALYSIS OF TEXT MESSAGES USED DURING AN ACADEMIC ELECTION CAMPAIGN IN A NIGERIAN UNIVERSITY
Abstract This paper examined the use of new digital media of mobile phones as a tool for political campaign by candidates of a k...
REPRESENTATION OF PRESIDENT JONATHAN’S TRANSFORMATION AGENDA IN SELECTED NIGERIAN NEWSPAPERS
Abstract This study examined Nigerian newspapers’ representation of President Jonathan administration’s transformati...
FREQUENCY OF NEWSPAPER REPORTS OF SELECTED POLITICAL CRISIS SITUATIONS IN NIGERIA
Abstract Nigeria’s politics, has witnessed several instabilities, with each period in history having its attendant crisis....
INFLUENCE OF FLOOD RISK INFORMATION ON PERCEIVED RISK SEVERITY AND VULNERABILITY AMONG INHABITANTS OF IBADAN, SOUTH-WEST NIGERIA
Abstract People protect themselves from hazards depending on how severe they think the risk is, and how vulnerable they...
THE REPRESENTATION OF NIGERIAN MULTICULTURALISM IN THE MEDIATED MUSICAL ENTERTAINMENT OF DAN MARAYA JOS
Abstract Having evolved from more than forty-eight indigenous ethnic cultures as well as several immigrant (“settler&rdquo...
CHALLENGING BLACK MASCULINITIES AND RECONSTRUCTING BLACK WOMANHOOD IN ZIMBABWEAN MTUKUDZI’S SELECTED HIV/AIDS SONGS
Abstract This study examined the prominent Zimbabwean musicians’ gender related perceptions of HIV and AIDS. It argues tha...
ATTITUDE OF NIGERIAN JOURNALISTS TOWARDS REPORTING HOMOSEXUALITY
Abstract Nigeria is one of the countries of the world, whose culture, values and norms prohibit homosexuality. It is possible, t...
RESISTING CULTURAL IMPERIALISM THROUGH NIGERIAN VIDEO FILMS: THE NOTION OF HYBRID CULTURE REVISITED
Abstract Structured within the critical and cultural theoretical perspectives, this paper explores the roles played by Nollywood...