ICTs, Public Relations and Brand Africa for Socio-Economic Development
Abstract African countries state of development in 21st century has been rapid .The continent that was referred to a...
Book Review: Harnessing media potentials to promote peace and manage diversity-induced conflicts in a multicultural Nigeria
Title of book: Multiculturalism, Diversity and Reporting Conflict in Nigeria; Editors: Umaru A. Pate and Lai Oso Publisher: Eva...
Judges versus journalists in public sphere: The limit of privacy and public interest By
Abstract The judiciary and the media are two institutions which play vital roles in the society. In Nigeria and many other Afric...
Using international broadcast regulation to check cross-national broadcasting for national development
Abstract The world has indeed become a global village and modern technology has made available news from all parts of the globe ...
Regulatory mechanisms as instruments of consumer rights protection in Nigeria: Issues and challenges
Abstract This study examined the issues and challenges of consumer protection in Nigeria from the point of view of the regulator...
Level of coverage and types of rural development issues covered by BCOS radio and television stations of Oyo State, Nigeria
Abstract The existing, dominant conclusion of empirical conversation and public discourse on rural-urban imbalance in medi...
Redirecting media use for national development: A comparative study of the programming content of two radio stations in Bauchi State, Nigeria
Abstract This study compares two radio stations serving the same community to assess whether adequate broadcast slots are given ...
Review of creative approaches in selected product advertisements targeting young people in Nigeria
Abstract The trend of targeting young people especially children with advertising messages is on the increase. Based on observat...
Influence of Cartoons on the Socialisation of pupils of two primary schools in Ibadan, Nigeria
Abstract This paper examined the influence of cartoons on the socialization of pupils of two Nigerian primary schools. Using cul...
Influence of Media Internship on the Academic Performance of Mass Communication Students of Babcock University, Ogun State, Nigeria
Abstract Internship has always been part of journalism training globally and dates back to 1906 when the University of Cincinnat...
Uses and preference of social media platforms among youths in two local government areas of Kano State, Nigeria
Abstract This study examined what youths of the study area use the social media for. It sought to identify the most preferred me...
Internet usage among university students in Nigeria’s north-west political zone
Abstract The use of the Internet has become commonplace among university students world-wide. This paper examines how university...
Media Role, Language and Ideology in Scientific Controversy: A Case of HIV/AIDS Reportage in Discover Magazine of 8th June 2008
Abstract After decades of emergence, HIV/AIDS remain a topical but contentious issue. There are several scholarly publications o...
Volume of coverage, story types and prominence: A content analysis of Nigerian newspapers’ coverage of education news
Abstract Nigerian newspapers do not seem to give enough prominence to education news, and this is at variance with the affinity ...
Newspaper coverage of the 2007 presidential election petitions’ tribunal proceedings in Nigeria
Abstract Election has always ended in controversy or litigation in Nigeria from 1923 when the first election was held till 2007 ...
[Re]-presenting knowledge: The coverage of xenophobia research in selected South African newspapers, 2008 -2013
Abstract Recurring xenophobic attacks on perceived foreign immigrants stand out as one of the major setbacks on South Africa&rsq...
Have you heard what they are doing to our people? The role of rumours in the 2007/2008 post-election ethnic riots in Kenya
Abstract In 2008 Kenya went through post-election ethnic riots that left thousands dead in addition to massive property destruct...
Nigerian press coverage of hate speeches and negative campaigns in the 2015 presidential elections
Abstract Globally, hate speech has attracted attention among scholars and professionals in the areas of journalism, politics, co...
Press coverage of herders-farmers conflict in selected Nigerian newspapers
Abstract Violent spates of the longstanding conflict between herders and farmers in Nigeria have become amplified and persistent...
A comparative content analysis of the coverage of arms deal scandal in three Nigerian newspapers
Abstract Generally, mass media especially print has the potential of providing information on current happenings in the society....
Use of celebrity endorsements to attract Islamic markets: A content analysis of Saudi advertisements in traditional and new media outlets
Abstract As there is a scarcity in the literature regarding the use of celebrity endorsements strategy in advertisements t...
Assessment of enabling website features and readers as producers of content in Zimbabwean news websites
Abstract The idea of reading as a site of cultural consumption or cultural production has exercised the minds of critical cultur...
Reference group influence on exposure to condom advertisements among senior secondary school students in Akwa Ibom State, Nigeria
Abstract This study examined the influence of reference groups on exposure to condom advertisements among senior secondary stude...
Influence of Social Media Advertisements on Purchase Decisions of Undergraduates in Three Nigerian Universities
Abstract Advertising has been greatly impacted by the social media targeted particularly at younger users on the various platfor...
Potential of Public Relations Tools in Enhancing Nigeria’s Integration through the National Youth Service Corps
Abstract One of the problems facing Nigeria since independence in 1960 is how to integrate the various ethnic groups into a nat...
Relevance of New Media in Public Relations Practice in Organizations in Nairobi County, Kenya
Abstract The purpose of the study was to establish the role of new ...
Uses and Abuses of Social Media in the 2015 Political Campaigns in Nigeria
Abstract That the social media played a significant role in the success of Barak Obama’s 2008 presidential bid is not in c...
Influence of Social Networking Sites on Citizen Journalism in Nigeria
Abstract This study examines the use of social networks to disseminate and exchange ideas and information about the 2012 flood d...
Influence of Journalistic Practice on News Blogging among Selected Kenyan Bloggers
Abstract The study examined how journalistic practices have influenced news blogging that is done by individual Kenyan bloggers ...
Influence of American Movies on Perceived Decline of Indigenous Values among Nigeria Youths
Abstract Situated in theoretical framework, this study investigates influence of attention to American movies on perceived decli...