Proliferation of broadcast stations in Nigeria, its effects on news commercialization and citizens’ access to the media
Abstract This study sought to examine proliferation of broadcast stations in Nigeria and to determine the extent of citize...
An assessment of the contributions of selected privately-owned radio stations in Kaduna, Nigeria to program quality and national development
Abstract Privately owned broadcast media registration and operations in Nigeria is a much recent phenomenon compared to the prin...
Television executives: Balancing audiences needs and producers expectations in serial drama programming of the digital era in Kenya
Abstract The study sought to determine how TV station executives balance the entertainment needs of their audience and the...
Discourse analysis of the framing of crime stories in selected Nigerian newspapers’ headlines
Abstract This article, through latent content analysis of the following Nigerian newspapers: Nigerian Tribune, Punch, Vanguard a...
A critical discourse analysis of masculinities portrayed in Zimbabwean voluntary medical male circumcision posters
Abstract Masculine norms and perceptions are correlated to men’s health and often result in rejection of ‘health-pos...
Transvestites' portrayal in films: The Kannywood trait
Abstract As minority groups (transvestites in particular) experience prejudices and as majority of people do not know about the ...
Filmmaking as avenue for youth empowerment in Nigeria
Abstract The Nigerian film industry that is popularly called Nollywood, like Hollywood and Bollywood, has come into its own in t...
Indicators of intention to shop online among undergraduate students in Enugu State, Nigeria
Abstract Amidst a paradox of growing market, online shops in Nigeria are facing daunting challenges, and studies are yet to loca...
Uses and gratifications of LinkedIn as a communication platform for human resource development in the formal sector in Nairobi County, Kenya
Abstract As a professional social networking site carrying the philosophy of “Relationships Matter”, LinkedIn has re...
Diffusion of issue framing in responses to Nigeria’s Covid-19 agenda on social media
Abstract COVID-19 is another global health challenge, which hypodermically stimulates overhauling of some conceptual frameworks ...
Evaluation of effectiveness of public health communication campaign on 2018 immunization programme in Agege Local Government, Lagos State, Nigeria
ABSTRACT Evaluation is an important component of a public health communication campaign. It enables the communication specialist...
Awareness and knowledge of ‘Men’s Room’ health issues among listeners of a radio station in Port Harcourt, Nigeria
Abstract Health issues such as erectile dysfunction, sterility and testicular cancer together with other issues relating to fami...
Relationship between social media use and depressive thoughts among students of a Nigerian university
Abstract The study examined the relationship between social media use and depressive thoughts among undergraduate students at Bo...
Assessing the suitability of print IEC materials used in malaria prevention among rural dwellers in South-West Nigeria
Abstract Malaria is a major health challenge in Nigeria and many studies have focused on various aspects of its prevention...
An examination of Kenyan Government’s use of interpersonal communication in changing men’s behaviour response to prostate cancer screening
Abstract Prostate cancer (PCa) is one of the leading causes of death among men in the world. Early screening is recommended as o...
Integrating for development: Pictorial body narratives of opinion leaders in the 2015 Nigerian presidential elections
Abstract The paper examines pictorial body narratives of opinion leaders in the 2015 Nigerian elections. It describes their body...
Influence of message frequency and acceptability on attitude towards GSM operators’ unsolicited promotional SMS among undergraduates in Lagos, Nigeria
Abstract The Global System for Mobile Telecommunication (GSM) has improved telephony in Nigeria, following the successful deregu...
Celebrity endorsement and patronage of fast moving consumer goods in Nigeria
Abstract The article examines the concept of celebrity endorsement and how it helps to enhance patronage of Fast Moving Consumer...
Behavior of fans towards social media influencers in Egypt
Abstract This qualitative study examines what it means to be a fan of social media influencers in Egypt. Social media, which hav...
A content analysis of the reportage of crimes committed under democratic rule in Nigeria
Abstract Democracy is considered as the ideal and a people-centred system of government. However, democracies have been associat...
Readability of the press releases of the Government of Ghana
Abstract Press releases are major channels through which governments communicate with the masses. Thus, press releases mus...
The political-professional debates on the (de)regulation and political dependencies in the Cuba media system
Abstract In the last five years there has been a growing and unprecedented debate in Cuban society about the being and the must ...
A critical-rhetorical analysis of Michelle Obama's messages on the abduction of the Nigerian Chibok girls
Abstract Several existing studies have examined the feminist rhetorical strategies Michelle Obama used in her public addresses; ...
Race vs. Ethnicity: A cross-cultural comparison of storytelling in This is America and This is Nigeria
Abstract This paper investigated how hip-hop music leverages communication strategies such as narratives to raise awareness to s...
Piracy, distribution and marketing encumbrances in the Nigerian video-film industry
*FEMI OLUGBOJI, Ph.D. Abstract Nigeria had a robust celuloid film tradition from the colonial era, which metamophorsed ...
Parental attitudes and mediation of children’s video games among elite parents in Minna, Niger State, Nigeria
*JUDE TERNA KUR, Ph.D., **BERNARD BEM MELLADU, Ph.D., & ***QUEEN MABEL LAZARUS Abstract This study investigated pa...
Framing and interpretation of the Nigerian Niger Delta conflict in three selected Nollywood films
IFEOMA THERESA AMOBI, Ph.D. & HASSAN HUSSEINI SHAIBU, Ph.D. Abstract The Niger Delta crisis is one that has inspir...
Repositioning gender relations: Exploring the auteur and nego-feminism theories in contemporary Nigerian Nollywood films
*ROSELYN VONA DOGHUDJE M.Phil., & **OLUGBENGA ELEGBE, Ph.D. Abstract Gender stereotypes have been transmitted from ...
Uses and influence of social media in interpersonal relationship among undergraduate students of a Nigerian university
*CHARLES CHINEDU ONWUNALI, Ph.D., **HUSSEINI HASSAN SHAIBU, Ph.D. ***TAIWO OLAMIDE SOREMI Abstract This study examined ...
Prospects and challenges of social media co-creation of products and services in Zimbabwe
CLEMENCIANA MUKENGE & EVANS CHAPANGA Abstract Social media co-creation is currently gaining momentum worldwide as i...