Influence of emotional appeals in cosmetics advertisements on purchase decisions of students of higher institutions in Niger State, Nigeria
Abstract Studies have shown that exposure to advertisements tends to cause changes in the behaviour and purchase decisions of in...
BROADCASTING, POLITICS AND STRATEGIC INTEREST AMIDST SECURITY CONCERNS IN NIGERIA
Abstract This paper looked at the perspectives of broadcasting, politics and national interest in this era of widespread securit...
Media relations, event management and the publicity process
Abstract The mass media have become very important and central to public life. The desire and struggle to capture the public min...
LIMITATIONS AND CENSORSHIP OF THE NIGERIAN PRESS UNDER MILITARY REGIMES - 1985-1998
Abstract This study examined the limitations and censorship of the Nigerian press under military regimes, especially between 198...
MASS MEDIA INFLUENCE ON DISCRIMINATION AND VIOLENCE AGAINST WOMEN IN DELTA STATE, NIGERIA
Abstract Women generally, including those in Delta State, have been clamouring for equality with their men counterpart for a ver...