A SURVEY OF THE INFORMATION NEEDS, USES AND SEEKING BEHAVIOUR OF PHARMACISTS IN OYO STATE, NIGERIA
Abstract This study sought to know the information needs and seeking behaviour of pharmacists. The study also attempted to...
AN ASSESSMENT OF THE ROLE OF FOLK MEDIA IN RURAL MOBILIZATION AND DEVELOPMENT IN BENUE STATE, NIGERIA
Abstract This study examines the role of folk media in rural mobilization and development in Benue State, Nigeria. The survey re...
POTENTIALS OF PARTICIPATORY RURAL VIDEO TELE-CENTRES IN FAST-TRACKING DEVELOPMENT PROCESS IN SUB-SAHARAN AFRICA
Abstract Media coverage has been elitist and urban based. The voices of rural people are hardly heard neither are their fa...
FEMALE DRESSING AS AN INTENTIONAL NON-VERBAL EXPRESSION AMONG STUDENTS OF HIGHER INSTITUTIONS IN DELTA STATE, NIGERIA
Abstract This paper surveyed female undergraduate response on the relationship between dressing and communication in Delta Stat...
GENDER MAINSTREAMING IN NIGERIAN HIGHER EDUCATION: THE PLACE OF COMMUNICATIONS MEDIA AND ADVOCACY
Abstract The objective of this paper is to explore the dimensions of gender disparities in Nigerian higher education. Its major ...
GENDER AND FEMALE REPRODUCTIVE COMMUNICATION IN UGEP, NIGERIA
Abstract Gender affects the communication of female reproductive matters in Ugep. Biological and cultural determinism of gender ...
ONTOLOGY VERSUS EPISTEMOLOGY: A PRIMER FOR YOUNG ACADEMIC RESEARCHERS
Abstract This paper is a humble foray into the complex world of academic research. It is specifically intended for bourgeoning s...
RHETORIC OF PRESENTATION IN NIGERIAN SOCIAL DISCOURSE
Abstract Against the backdrop of the tension between rational and rhetorical discourse, the thrust of this paper is to ascertain...
AUDIENCE PERCEPTION OF PORTRAYALS OF WOMEN IN NIGERIAN HOME VIDEO FILMS
Abstract This study investigated how Nigerians, particularly women, interpret the meanings of the representations of women in Ni...
INFLUENCE OF ECONOMIC RECESSION ON CONSUMER ATTITUDE TOWARDS ADVERTISING AND MARKETING COMMUNICATION
Abstract This study is a survey of attitude on advertising by consumers in Lagos. The survey used five-point Likert scales in an...
CULTURAL IMPERATIVES OF ADVERTISING ACROSS BORDERS: A CRITICAL REVIEW OF TRENDS
Abstract Advertising, a derivative of Promotion, one of the four P’s[1] of marketing, is designed to persuade the target a...
PRODUCTION OF THE BLACK BODY: A CONTEXTUAL EXPLORATION OF THE DEPICTION OF AFRICAN WOMEN IN ADVERTISING
Abstract Working within the framework of socialization theories, this article employs rhetorical analysis to examine the cultura...
TRENDS AND CHALLENGES OF COMMUNITY RADIO BROADCASTING IN NIGERIA
Abstract This paper discusses the issues which inhibit the realization of community radio broadcasting in Nigeria. The foc...
THE MASS MEDIA AND ADOPTION OF FOREIGN POPULAR CULTURE BY NIGERIAN YOUTHS
Abstract This study examines the role the media play in the propagation of foreign popular cultures among Nigerian youths and th...
THE FORM OF NEWSPAPER REPORTS ON CORRUPTION IN NIGERIA
Abstract Nigerian newspapers share in the responsibility to rid society of corruption. This paper analysed newspaper reporting ...
CONTENT ANALYSIS OF HEALTH – RELATED ISSUES IN TWO NIGERIAN NEWSPAPERS
Abstract This is a comparative study on the coverage of health and rural health issues by two Nigerian newspapers: Nigerian Trib...
OIL WAR OR PROPAGANDA WAR: USE OF NEWSPAPERS BY MILITANTS AND THE MILITARY IN THE NIGERIAN NIGER-DELTA CRISIS
Abstract This study sought to ascertain the extent to which newspapers were used by the military and the militants in prosecutin...
FRAMING THE AGENDA: PRESS COVERAGE OF THE 2008 TEACHERS’ STRIKE IN NIGERIA
Abstract This paper is a study of how the Nigerian press framed the strike embarked upon by National Union of Teachers (NUT) bet...
ISSUES OF MEDIA GATE-KEEPING IN NIGERIA: AN OVERVIEW
Abstract Gatekeeping theory in mass communication is a working theory or operational theory which explains the process by which ...
MEDIA OWNERSHIP AND DIRECTION OF EDITORIALS IN FOUR SELECTED NIGERIAN NEWSPAPERS
Abstract A content analysis of four national dailies selected on the basis of ownership was carried out to find out the influenc...
NEWSPAPER COVERAGE OF PEOPLE’S PERCEPTION OF PRESIDENT YAR’ADUA’S PRE-ELECTION CAMPAIGNS
Abstract The issue of whether our opinions are formed in part, based on the information we get from the media is one that has be...
THE PUBLIC VERSUS CNN: AGENDA SETTING AND THE YOUTUBE PRESIDENTIAL DEBATES IN THE UNITED STATES
Abstract The CNN-YouTube Presidential Candidate Debates provided a unique opportunity for the public to become involved in natio...
EFFECT OF PERCEIVED RISK AND EASE OF USE ON ATTITUDE TOWARDS ONLINE BUYING
Abstract As Internet is increasingly used for conducting business, this paper examines how customers perceived risk and ease of ...
INFLUENCE OF MODERN ICTS ON THE ACADEMIC AND SOCIAL BEHAVIOUR OF STUDENTS IN A SELECTED NIGERIAN UNIVERSITY
Abstract It is no longer in doubt that access to and the use of the Information and Communication Technologies (ICTs) has greatl...
INTERNET ACCESS AND USE AMONG STUDENTS OF THE UNIVERSITY OF ILORIN, NIGERIA
Abstract This study attempts to investigate the extent to which students of universities use the Internet. The survey method was...
DETERMINANTS OF INTERNET USE IN A RURAL NIGERIAN VILLAGE
Abstract This study identifies the characteristics of Internet users in a rural population of southeastern Nigeria. Result...
CONFLICT, IDENTITY AND THE INTERNET: USE OF THE INTERNET BY SERBIAN INTELLIGENTSIA DURING THE 1999 KOSOVO CONFLICT
Abstract It was Edward Said who once defined an intellectual as someone who can speak truth to power (1993)[i]. Writing from a F...
Use of social media for education and academic purposes among secondary school students in South-West Nigeria
Abstract The barrier of age, which was a major problem in the adoption and usage of technological devices in the pre-21st centur...
Mass media and political campaigns during the Nigerian 2015 presidential elections
Abstract The media is a vital electoral stakeholder in any democracy. However, there is popular discontent about the conduct of...
E̦kun-ìyàwo: An Aesthetical appraisal of nuptial chants in Yoruba Folklore
Abstract Communication is a pivotal aspect of human existence. It is an integral part of human life through which beings express...