DIMENSIONS OF RADIO COVERAGE AND CONTENT GENERATION OF AGRICULTURAL BIOTECHNOLOGY NEWS IN KENYA
Abstract This paper presents findings of a just concluded research designed to better understand radio usage in communicating th...
MASS COMMUNICATION IN BOTSWANA: AN AFRICAN PROMISE; OR ANOTHER FALSE HOPE
Abstact This study explores the role and development of the mass communication in Botswana by using textual analysis to examine ...
PROMOTION OF HEALTH MILLENNIUM DEVELOPMENT GOALS BY SELECTED NEWSPAPERS IN NIGERIA
Abstract The paper examines the extent of coverage of health stories in terms of the format in which they were reported as well ...
THE INTERNET, NEW MEDIA AND APPROACHES TO MEDIA BUSINESS IN NIGERIA – AN ANALYSIS
Abstract This paper examines the use of internet by Nigerian media and how this has changed the approach to business in the Nige...
CONTENT AND PATTERNS OF USAGE OF WEBSITES OF CORPORATE ORGANIZATIONS IN NIGERIA
Abstract The paper examined the content, patterns and extent to which Nigerian corporations are using websites as a communicatio...
WEBCASTING IN THE ERA OF GLOBALIZATION: IMPLICATIONS FOR NIGERIA
Abstract Many broadcast stations in Nigeria have acquired the DOT Com as part of their names which indicates the opening of a we...
INTERVENING FACTORS IN CONFLICTS BETWEEN OIL COMPANIES AND HOST COMMUNITIES IN NIGERIA’S NIGER DELTA REGION
Abstract The degree of violence in the Niger Delta has become endemic, characterized by 33 cases of kidnapping recorded between ...
MASS MEDIA INFLUENCE ON DISCRIMINATION AND VIOLENCE AGAINST WOMEN IN DELTA STATE, NIGERIA
Abstract Women generally, including those in Delta State, have been clamouring for equality with their men counterpart for a ver...
PUBLIC RELATIONS AS A DETERMINANT OF EFFECTIVE SPORTS MARKETING IN NIGERIA
Abstract In this study effective sports marketing is defined as incorporating individuals, private and corporate organizations i...
TRAINING REQUIREMENTS FOR THE NEXT GENERATION OF PR PRACTITIONERS: AN ANALYTICAL DISCOURSE
Abstract In these trying economic times, the need has arisen for public relations practitioners to take a pivotal role in corpor...
REPORTING POLITICAL CAMPAIGNS IN NIGERIA: A STUDY OF NEWS COVERAGE OF ACN RALLY IN UYO BY THE PIONEER AND THE SENSOR NEWSPAPERS
Abstract This study investigated the coverage of Action Congress of Nigeria (ACN) political rally of 16th October, 2010 held in ...
TRENDS IN RESEARCH METHODS ON PRESS AND GOVERNMENT RELATIONS
Abstract Research methods in communication studies span a wide range of interests. While evidence abound that studies in the are...
THE USE OF FEMALES AS SOURCES OF INFORMATION IN SABC NEWSCASTS
Abstract Using content analysis, this article examines the habit of using sources in television news with specific reference to ...
PERCEPTIONS OF NEWS MEDIA PERFORMANCE WITH ALIENATION FROM GOVERNMENT AND BUSINESS CORPORATIONS: AN OHIO CASE STUDY By
Abstract Printed media, television news and advertisements have been systematically analyzed to reveal sources of inform...
THE MASS MEDIA AND THE RELEVANCE OF INTERNATIONAL PEACEKEEPING, PEACE-ENFORCEMENT AND HUMANITARIAN OPERATIONS WITH U.S. MILITARY POLICY
Abstract The September 11, 2001 terrorist attacks, Iraq War and Global War on Terror have dominated headlines in recent years ...
THE MEDIA, ETHNICITY AND RELIGION AS DETERMINANTS OF FAILED REPUBLICS IN NIGERIA
Abstract This paper analyses the covert influence of ethnicity and religion on the media and voting in Nigerian elections and de...
THE INTERPLAY OF MUSIC, LANGUAGE AND COMMUNICATION
Abstract This study set to look into the interplay of music, language and communication. Music whether sung or played is meant t...
A SURVEY OF THE INFORMATION NEEDS, USES AND SEEKING BEHAVIOUR OF PHARMACISTS IN OYO STATE, NIGERIA
Abstract This study sought to know the information needs and seeking behaviour of pharmacists. The study also attempted to...
AN ASSESSMENT OF THE ROLE OF FOLK MEDIA IN RURAL MOBILIZATION AND DEVELOPMENT IN BENUE STATE, NIGERIA
Abstract This study examines the role of folk media in rural mobilization and development in Benue State, Nigeria. The survey re...
POTENTIALS OF PARTICIPATORY RURAL VIDEO TELE-CENTRES IN FAST-TRACKING DEVELOPMENT PROCESS IN SUB-SAHARAN AFRICA
Abstract Media coverage has been elitist and urban based. The voices of rural people are hardly heard neither are their fa...
FEMALE DRESSING AS AN INTENTIONAL NON-VERBAL EXPRESSION AMONG STUDENTS OF HIGHER INSTITUTIONS IN DELTA STATE, NIGERIA
Abstract This paper surveyed female undergraduate response on the relationship between dressing and communication in Delta Stat...
GENDER MAINSTREAMING IN NIGERIAN HIGHER EDUCATION: THE PLACE OF COMMUNICATIONS MEDIA AND ADVOCACY
Abstract The objective of this paper is to explore the dimensions of gender disparities in Nigerian higher education. Its major ...
GENDER AND FEMALE REPRODUCTIVE COMMUNICATION IN UGEP, NIGERIA
Abstract Gender affects the communication of female reproductive matters in Ugep. Biological and cultural determinism of gender ...
ONTOLOGY VERSUS EPISTEMOLOGY: A PRIMER FOR YOUNG ACADEMIC RESEARCHERS
Abstract This paper is a humble foray into the complex world of academic research. It is specifically intended for bourgeoning s...
RHETORIC OF PRESENTATION IN NIGERIAN SOCIAL DISCOURSE
Abstract Against the backdrop of the tension between rational and rhetorical discourse, the thrust of this paper is to ascertain...
AUDIENCE PERCEPTION OF PORTRAYALS OF WOMEN IN NIGERIAN HOME VIDEO FILMS
Abstract This study investigated how Nigerians, particularly women, interpret the meanings of the representations of women in Ni...
INFLUENCE OF ECONOMIC RECESSION ON CONSUMER ATTITUDE TOWARDS ADVERTISING AND MARKETING COMMUNICATION
Abstract This study is a survey of attitude on advertising by consumers in Lagos. The survey used five-point Likert scales in an...
CULTURAL IMPERATIVES OF ADVERTISING ACROSS BORDERS: A CRITICAL REVIEW OF TRENDS
Abstract Advertising, a derivative of Promotion, one of the four P’s[1] of marketing, is designed to persuade the target a...
PRODUCTION OF THE BLACK BODY: A CONTEXTUAL EXPLORATION OF THE DEPICTION OF AFRICAN WOMEN IN ADVERTISING
Abstract Working within the framework of socialization theories, this article employs rhetorical analysis to examine the cultura...
TRENDS AND CHALLENGES OF COMMUNITY RADIO BROADCASTING IN NIGERIA
Abstract This paper discusses the issues which inhibit the realization of community radio broadcasting in Nigeria. The foc...