Motivations for Facebook use and psychological outcomes among undergraduates in North-Central, Nigeria
Abstract The ubiquity of use of social networking sites, particularly, Facebook, among university students has sparked discussio...
Influence of social media influencers on consumer decision-making in the Kenyan cosmetics industry
Abstract Influencer marketing has been a rising concept worldwide; this contemporary marketing phenomenon has played a vital rol...
Digital media literacy and the utilization of social media among postgraduate students in Kwara State, Nigeria
Abstract Digital media literacy skill and competency is now a basic requirement in our relationship with the media. The media ha...
An analysis of the major factors of hate speech in the Nigerian digital environment
Abstract Relying on the existing literature and empirical works, this study takes explorative perspective to identifying &n...
Adoption and utilization of digital media among clubs in the Nigerian Football League
Abstract The study examined the importance and utilization of digital media in the Nigerian football league. A mixed-method surv...
Assessment of citizen journalism among residents of Nigeria’s Federal Capital Territory, Abuja
Abstract In the perennial quest for national development in Nigeria, the media have often been enlisted to play active roles. Bu...
Complexities of language of feedback in Yoho ritual performance among the Ogu of Agonlin in Badagry, Lagos State, Nigeria
Abstract The world of most African communities extends beyond the physical, not only because they serve a large pantheon of gods...
The bilingual potency of selected hip-pop music and communicative role in the preservation of Yoruba language
Abstract Bi-lingual music is the use of two languages mostly local dialect in conjunction with the English Language in writing ...
Signs and symbols as mediums of communication: Semiotic perspectives of scenery and lighting in selected Nigerian theatrical performances
Abstract Semiotics seeks to fathom the values and meanings condensed into signs and symbols by investigating the sign system and...
“We Are Not Your Guinea Pigs!” Black ‘rappropriation’ of ‘whitenessing’ COVID-19 discourses
Abstract Amid the social distancing measures enacted due to COVID-19, people have found themselves relying on social media more ...
Information sources and adoption of contraceptive methods among women of childbearing age in Lagos, Nigeria
Abstract Nigeria may not record success attaining any goal/ targets of the sustainable development goals (SDGs) due to declining...
Influence of family planning media campaigns on the residents of Iyale Community in Dekina Local Government Area of Kogi State, Nigeria
Abstract The contribution of mass media to family relationship is immeasurable. This is because they set agenda on social issues...
Regional parallelism in press coverage of corruption in Nigeria? Evidence from quantitative content analysis of four privately-owned newspapers
Abstract Studies of political journalism in Nigeria have often accused the press of bias along ethnic, regional or sectarian lin...
An exploratory analysis of “libel” in Nigeria mass media and the democratic world
Abstract This exploratory analysis may be likened to an archaeological spadework aimed at uncovering the atomic root of the term...
An evaluation of psycho-social persuasive communication correlates among civil and public servants in Calabar South, Nigeria
Abstract The primary aim of this paper is to assess the power of persuasive communication in influencing the attitudes and condu...
Role of radio broadcasting in the diffusion and adoption of genetically modified crops by farmers in North-Central Nigeria
Abstract This study investigated the extent to which radio broadcasting has helped farmers in North Central Nigeria in the diffu...
Incorporation of social media and audience engagement in conventional broadcasting among selected broadcast stations in Nigeria
Abstract Social media is said to have revolutionized broadcasting and is in on a continuous spiral of growth. It provides platfo...
Adoption of communication strategies in the promotion and management of social investment programmes in Nigeria 2017-2021
Abstract The study titled “Adoption of communication strategies in the promotion and management of social investment progr...
Perception and interest in entrepreneurial journalism practice among graduating students of selected universities in Nigeria
Abstract As the media industry undergoes dynamic transformations, there is an increasing need for journalism graduates to posses...