Motivations for Facebook use and psychological outcomes among undergraduates in North-Central, Nigeria
Abstract The ubiquity of use of social networking sites, particularly, Facebook, among university students has sparked discussio...
Remove from SavedInfluence of social media influencers on consumer decision-making in the Kenyan cosmetics industry
Abstract Influencer marketing has been a rising concept worldwide; this contemporary marketing phenomenon has played a vital rol...
Remove from SavedDigital media literacy and the utilization of social media among postgraduate students in Kwara State, Nigeria
Abstract Digital media literacy skill and competency is now a basic requirement in our relationship with the media. The media ha...
Remove from SavedAn analysis of the major factors of hate speech in the Nigerian digital environment
Abstract Relying on the existing literature and empirical works, this study takes explorative perspective to identifying &n...
Remove from SavedAdoption and utilization of digital media among clubs in the Nigerian Football League
Abstract The study examined the importance and utilization of digital media in the Nigerian football league. A mixed-method surv...
Remove from SavedAssessment of citizen journalism among residents of Nigeria’s Federal Capital Territory, Abuja
Abstract In the perennial quest for national development in Nigeria, the media have often been enlisted to play active roles. Bu...
Remove from SavedComplexities of language of feedback in Yoho ritual performance among the Ogu of Agonlin in Badagry, Lagos State, Nigeria
Abstract The world of most African communities extends beyond the physical, not only because they serve a large pantheon of gods...
Remove from SavedThe bilingual potency of selected hip-pop music and communicative role in the preservation of Yoruba language
Abstract Bi-lingual music is the use of two languages mostly local dialect in conjunction with the English Language in writing ...
Remove from SavedSigns and symbols as mediums of communication: Semiotic perspectives of scenery and lighting in selected Nigerian theatrical performances
Abstract Semiotics seeks to fathom the values and meanings condensed into signs and symbols by investigating the sign system and...
Remove from Saved“We Are Not Your Guinea Pigs!” Black ‘rappropriation’ of ‘whitenessing’ COVID-19 discourses
Abstract Amid the social distancing measures enacted due to COVID-19, people have found themselves relying on social media more ...
Remove from SavedInformation sources and adoption of contraceptive methods among women of childbearing age in Lagos, Nigeria
Abstract Nigeria may not record success attaining any goal/ targets of the sustainable development goals (SDGs) due to declining...
Remove from SavedInfluence of family planning media campaigns on the residents of Iyale Community in Dekina Local Government Area of Kogi State, Nigeria
Abstract The contribution of mass media to family relationship is immeasurable. This is because they set agenda on social issues...
Remove from SavedRegional parallelism in press coverage of corruption in Nigeria? Evidence from quantitative content analysis of four privately-owned newspapers
Abstract Studies of political journalism in Nigeria have often accused the press of bias along ethnic, regional or sectarian lin...
Remove from SavedAn exploratory analysis of “libel” in Nigeria mass media and the democratic world
Abstract This exploratory analysis may be likened to an archaeological spadework aimed at uncovering the atomic root of the term...
Remove from SavedAn evaluation of psycho-social persuasive communication correlates among civil and public servants in Calabar South, Nigeria
Abstract The primary aim of this paper is to assess the power of persuasive communication in influencing the attitudes and condu...
Remove from SavedRole of radio broadcasting in the diffusion and adoption of genetically modified crops by farmers in North-Central Nigeria
Abstract This study investigated the extent to which radio broadcasting has helped farmers in North Central Nigeria in the diffu...
Remove from SavedIncorporation of social media and audience engagement in conventional broadcasting among selected broadcast stations in Nigeria
Abstract Social media is said to have revolutionized broadcasting and is in on a continuous spiral of growth. It provides platfo...
Remove from SavedAdoption of communication strategies in the promotion and management of social investment programmes in Nigeria 2017-2021
Abstract The study titled “Adoption of communication strategies in the promotion and management of social investment progr...
Remove from SavedPerception and interest in entrepreneurial journalism practice among graduating students of selected universities in Nigeria
Abstract As the media industry undergoes dynamic transformations, there is an increasing need for journalism graduates to posses...
Remove from SavedExamining the evolution of cultivation theory as a means of understanding contemporary science communication in the media
Abstract he communication of science in mass media is a vital part of society that influences evidence-based decision-making, sp...
Remove from SavedTheorizing African public relations: A proposal for developmental pragmatic public relations
Abstract This study aims to develop, conceptualize, theorize, and propose an African public relations concept based on African e...
Remove from SavedAdaptation of traditional group communication roles in online slack app: Experiences of a Boy Scouts of America committee
Abstract This qualitative case study describes the group decision making processes of adult leaders of a Boy Scouts of America C...
Remove from SavedGuiding creators how to tell stories about mental health: A content analysis of mental health framing in the Mental Health Media Guide
Abstract The responsibility of mental health, like most health phenomena, in the United States is often positioned onto th...
Remove from SavedInfluence of financial and economic factors on spousal communication between young married couples in Ong’ata Rongai Town, Kenya
Abstract This study was conducted in Ongata Rongai Town, Kenya, with the objective of assessing the feelings and perceptions of ...
Remove from Saved‘Mukondombera’: The battle of Zimbabwean popular music to deconstruct and disseminate HIV/AIDS messages
Abstract ‘Mukondombera’ (a colloquial Shona word for AIDS) is a Zimbabwe’s popular song about HIV/AIDS, perfor...
Remove from SavedCommunicating development of oil and gas in Ghana: The responsiveness of oil companies to development needs of communities
Abstract This paper communicates the development needs of communities within the oil and gas producing enclave in the Ellembelle...
Remove from SavedAssessment of public relations strategies employed by selected faith-based organisations in promoting religious tolerance in North Central Nigeria
Abstract Religious tolerance has been a pressing concern in Nigeria, particularly in the Northern region, where conflicts betwee...
Remove from SavedPhysical evidence dimensions as predictors of customer satisfaction in selected hotels in Enugu, South East, Nigeria
Abstract It is no exaggeration that the hotel industry has grown exponentially, and customers now increasingly expect a more sat...
Remove from SavedBenefits, challenges and ethical issues in virtual communication
Abstract The rapid evolution of technologies has brought about virtual communication that stimulates the traditional face-to-fa...
Remove from SavedPerspectives and issues on the framing of ethnic nationalists’ agitations in Nigerian newspapers: An exploratory discourse
Abstract Overtime, ethnic nationalism in Nigeria which has often led to full blown conflict situation has not only become a tren...
Remove from Saved