BUYING THE NEWS, NOT THE PAPER - AN EXPLORATORY STUDY
Abstract This is an exploratory study which describes a pattern of newspaper consumption that gives meaning to an otherwise ord...
LISTENERS’ PREFERENCE AND THE MEDIA’S THEMATIC FOCUS ON PUBLIC ISSUES: AN EXPLORATION OF AGENDA-SETTING AS A TWO-WAY PROCESS
Abstract The mass media have the power to set public agenda. Public issues that receive emphasis by the media are the issues tha...
LOCUTIONARY ACTS IN HIV AND AIDS SOCIAL MANAGEMENT ADVERTISEMENTS
Abstract Studies on the social management of HIV/ AIDS in Nigeria have focused on how awareness about HIV/AIDS has been created ...
PROPOSING A MARKETING COMMUNICATIONS MODEL FOR SUSTAINABLE FOREIGN DIRECT INVESTMENT IN NIGERIA
Abstract Nigeria and indeed Africa is highly under favoured in the global distribution of foreign direct investment (FDI) inflow...
NARRATIVE AND DISCOURSE ANALYSIS OF THE IDEOLOGY IN THE REPRESENTATIONS OF WOMEN IN NIGERIAN HOME VIDEO FILMS
Abstract This study investigates the pattern of representations of women in Nigerian home video films with the aim of exposing t...
FARMERS’ PARTICIPATORY COMMUNICATION AS A FACTOR FOR IMPROVED PRODUCTIVITY IN NORTHERN NIGERIA
Abstract Nigerian Agricultural research institutes have developed series of technologies without rural farmers’ inputs. Fa...
INFLUENCE OF THE NIGERIAN 2006 CENSUS CAMPAIGNS ON PERCEPTION OF, AND ATTITUDE TO THE CENSUS EXERCISE BY CIVIL SERVANTS IN IBADAN, NIGERIA
Abstract This study examined the effectiveness of the 2006 census campaign strategies in influencing people’s perception o...
INFLUENCE OF COMMUNICATION ON INDUSTRIAL HARMONY IN THE CIVIL SERVICE OF DELTA STATE, NIGERIA
Abstract The issue of communication, especially effective communication is very important in any organization. For any organizat...
INFLUENCE OF EROTIC TELEVISION FILMS ON THE SEXUAL BEHAVIOUR OF ADOLESCENTS IN IBADAN, NIGERIA
Abstract Media critics, particularly parents, point to the implicit treatment of sex in the mass media. Since adolescents are be...
A REVIEW OF ENTRY REQUIREMENTS AND SELECTION PROCEDURES OF JOURNALISM PROGRAMMES IN NIGERIA
Abstract There have been studies and scholarly works on journalism education, with particular reference to journalism curriculum...
MEDIA REPORTAGE OF ETHNO-RELIGIOUS CONFLICTS IN PLATEAU STATE
Abstract In about a decade ago, the Southern Senatorial District of Plateau State in the North-Central geo-political zone of Nig...
SENSATIONALISM IN THE MEDIA: THE RIGHT TO SELL OR THE RIGHT TO TELL?
Abstract Sensationalism epitomized by yellow journalism has been an issue of concern since the 20th century. It was during this...
THE QUEST FOR AN OPERATIVE AND PROFICIENT WEBSITE FOR AFRICAN NEWSPAPERS: A POTENTIAL CHALLENGE TO ONE-WAY INTERNATIONAL NEWS FLOW
Abstract Informed by the New World Information and Communication Order (NWICO) debate on the need for a two-way informat...
EXPLORING THE REALITIES AND PROSPECTS OF YOUTUBE IN NIGERIA
Abstract The advent of the Internet has brought with it the reality of social media. They are still incipient in Nigeria but gro...
SOCIAL MEDIA AS TOOLS FOR DISSEMINATING AGRICULTURAL INFORMATION TO FARMERS IN PLATEAU STATE, NIGERIA
Abstract Social media have increased the availability of information on agriculture related activities to a good number of peopl...
PERCEPTION AND USAGE PATTERN OF SOCIAL MEDIA BY STUDENTS OF HIGHER INSTITUTIONS OF LEARNING IN DELTA STATE, NIGERIA
Abstract Studies have indicated increased use of the social media by students for varied purposes. The students also have ...
CONSUMPTION AND DEPENDENCY OF SOCIAL NETWORK SITES AS A NEWS MEDIUM: A COMPARISON BETWEEN COLLEGE STUDENTS AND GENERAL POPULATION
Abstract This exploratory study investigates social network sites (SNS) users’ time allocation behavior among various trad...
ETHICAL AND LEGAL ISSUES IN OUTDOOR ADVERTISING PRACTICE IN NIGERIA
Abstract The Outdoor Advertising Association of Nigeria (OAAN) has been under knocks from many quarters for non-adherence to eth...
PERCEPTION OF THE USE OF METADISCOURSE IN SCHOLARLY PUBLICATIONS IN NIGERIA
Abstract Many scholars perceive metadiscourse as a communication resource used in facilitating meaning, while others see it as a...
TOWARDS A NEW ROADMAP FOR URBAN-RURAL INFORMATION FLOW IN DEVELOPING COUNTRIES
Abstract The Nigerian mass media have been accused of neglecting the rural areas in both quantitative and qualitative news cover...
COMMUNITY MEDIA IMPERATIVES IN THE BUILDING OF DEMOCRATIC VALUES IN NIGERIA
Abstract Democracy has always been a system of governance that is all embracing and acceptable all over the world. Key to ...
FOLK MEDIA, FAMILY PLANNING COMMUNICATION AND CONTRACEPTIVE USE IN RURAL NIGERIA
Abstract This paper examines the relevance of folk media in promoting family planning in local communities, using a community-b...
THE DELAYED SEXUAL DEBUT CAMPAIGN: IMPLICATIONS FOR GRAPHIC COMMUNICATION IN NIGERIA
Abstract The Delayed Sexual Debut Campaign on HIV/AIDS in Nigeria was a rare success. A key variable to the success was ...
COMMUNICATION FOR HUMAN DEVELOPMENT: PREPARING LEADERS FOR THE CHALLENGES OF SECONDARY EDUCATION IN NIGERIA
Abstract This paper examines the readiness of the Nigerian Government towards meeting the 2020 Millennium Goals for secondary s...
THE NEW MEDIA AND CLIMATE CHANGE COMMUNICATION IN NIGERIA: SUSTAINABILITY AND CHALLENGES
Abstract The relevance of new media in environmental sustainability has become increasingly clear as societies face the challeng...
NEW MEDIA AND THE ARAB SPRING OF 2011
Abstract This paper examines the impact and interplay of news media and social media network sites on the contemporary political...
PORTRAYAL OF FEMALE POLITICAL ASPIRANTS IN SELECTED NIGERIAN NEWSPAPERS: REVISITING UNDERREPRESENTATION AND MISREPRESENTATION
Abstract Most studies of print media portrayal of women show that there is a general bias against women: not only are women unde...
CORRUPTION IN NIGERIA: A CRITICAL ANALYSIS OF SELECTED CARTOONS IN THE NIGERIAN GUARDIAN NEWSPAPER
Abstract &...
SELF-REGULATION AND CO-REGULATION: PROPOSING AN AGENDA FOR THE PRESS IN AFRICAN DEMOCRACIES
Abstract This paper argues that voluntary self-regulation in Botswana and the United Kingdom as a means of regulation of the pre...
THE ‘AFRICA’ IN BIG BROTHER AFRICA: ‘REALITY’ TV AND AFRICAN IDENTITY
Abstract Big Brother is a ‘reality’ television show in which a group of people are brought together in a large house...